It used to be good enough just to copy others. Now, with AI in the hands of billions, there’s little value in copying.
For instance, take programming. Five years ago, building apps, websites, or games required a non-trivial amount of skill, and getting your first project off the ground was an accomplishment. Now, AI can generate most starter projects in hours, if not minutes. I think this decimates the reward, both internal and external, of actually completing the first few projects.